In Search of the Ideal Email Marketing Solution

Agile CRM

Agile CRM May be the Holy Grail

With rebranding comes a lot of subtasks that need to be addressed. One of which is what email marketing software and CRM to use. This major makeover isn’t going to be of much use if I’m not at least half-heartedly building a list, aka capturing emails. Let me preface before I go further. Even though I’m certified to sell Infusionsoft and love it in all its power and glory, I am not one of their ideal clients. I’m a too small freelancer without a list and not much marketing budget. What I need is a pared down solution to help me market my unique offerings of which Infusionsoft is only one part.

It seems I’ve gotten stuck in an endless loop trying to choose an email marketing solution. I’ve looked at aWeber – they’ve just introduced some intriguing marketing automation. Tested ActiveCampaign – looks nice and offers a lot, but do I need all that? ConvertKit seems to be the darling of the hour, being touted as the “it” solution by a lot of industry leaders. GetResponse features look great and I keep leaning toward them. I know I could use Mailchimp, but their automation, which should be simple, confuses me. The list goes on.

I’ve also got to decide which CRM (Customer Relationship Management) to use. I’ve tried Nimble, Zoho and Agile CRM. I wasn’t sold on Agile until I opted for a demo yesterday. To my surprise it looks like this little unsung hero that I had originally tossed to the side might be the Holy Grail for me. It’s got what I need to build and keep track of a pipeline. I can add web form popups on my site to grow my list. They’ve even got landing pages. Their campaign builder looks pretty powerful for the entry level price – FREE.

Here’s their list of features:

  • Intelligent Automation
  • Telephony
  • Web Engagement
  • Social Media Integration
  • Email Campaigns
  • Mobile Marketing

I was fully prepared to hobble together a few disparate applications to help me get my new brand identity and services out to the world, but I think AgileCRM might be my all-in-one. Now I’m not going in blind. Some of the reviews online are dodgy, but others are stellar. I’m going to give it try. I’ll keep you posted on how it works out.

Have you got a CRM or email marketing solution that’s working for you? I’d love to hear about it in the comments. Have you tried Agile CRM? What’s been your experience with it?

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